News
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VIDEO Today's Instant Merchandising Challenge...
Here's the challenge... can you highlight the Baked Beans to attract customers and grow sales? (because we all LOVE baked beans!) Watch the video to see it done in under 20...
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VIDEO Shelf Chaos to Clarity in 99 Seconds
How long does it take to fix a disorganised supermarket shelf, then restock, using shelf management fittings? Watch the video - I show you how it's calmly done using only...
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Serving Take Away Food? 3 Overlooked Places Germs Hide
In years of travel, I've eaten unusual and unidentified things in some very "rustic" places. However, my one experience of food poisoning was unexpected - the buffet of a magnificent 5-star...
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From Where? Incoming Australian Country of Origin laws for Food Retailers
The 2 year transition period to new Country of Origin labelling for food sold in Australia is almost halfway done. If you're not sure how this affects your business, check...
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Was/Now... Is Your Comparative Pricing Legal?
Last week, a customer asked me about different ways to display pricing to increase sales. "Was/Now" pricing is a popular way to drive sales - we all love a bargain. But does...
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Last Minute Easter Display Inspiration!
From chocolate to high end fashion, there are many ways to capture the Easter season in your display. For some last minute ideas, check out these ones that caught our...
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Store Spots - Slow Down! Speed Bump Ahead
Last week, we prepared shoppers to buy as they entered the Decompression Zone. Today, you'll see how to slow them down to introduce them to your merchandise, by carefully placing some...
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To Serve or Not to Serve? Sell Me The Shoes
In the last two weeks, retailers TK-Maxx and Kaufland have confirmed their intent to set up shop in Australia. Retail faces another shake-up with their entry and the likelihood of...
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Store Spots - Let's Decompress
Today in the "Store Spots" series, it's time to relax! Yes, we review the critical Decompression Zone. Get this right and customers progress into your store in the mood to buy....
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What's Next? The 2017 retail, wholesale, and distribution industry outlook
Interesting to read Deloitte's latest predictions for Retail and more in 2017. On these pages, we've looked at Retail Agility - what it is and what it means for...
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VIDEO Are You Being Served? How Queues Work
Every retailer understands that when customers are queued at the checkout, there are opportunities to create additional sales. Are you making the most of this opportunity? Here at Euroswift, we've examined...
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Plant-powered Cyclists at your store? 3 things to sell the Vegetarian Rider
Over the last few years, I've rediscovered some joys of my childhood. Fresh vegetables - I'm sure I forgot what they were as soon as I started university - and...